CLIENT:AIG ROLE: Creative Lead from concept to final design
AIG is a beheamoth in the insurance industry with over $1.26 billion in operating profit last year alone. Yet in the U.S., they only own .5% of the consumer auto insurance market and 1.19% of the homeowners insurance market in the U.S. If Geico is known for saving people money and State Farm is known for their local agents, what can AIG own in the market place? The answer is technology. By positioning AIG as the smartest insurance technology for today’s digital marketplace, I pitched two scenarios they could implement immediately to begin to craft this story.