CLIENT:Colgate Optic White TITLE: "Whiter Teeth in One Week" AGENCY: VML ROLE: Senior Art Director
Colgate Optic White toothpaste took over 12 years to produce as it contains the same whitening ingredients as Crest White Strips, but in a toothpaste, and it really works. For the digital launch, we positioned Optic White as a high fashion beauty product throughout the Conde Nast network. This product push included rich and interactive branded page buys, page takeovers, interactive banners, film strips, push downs, and AOL and Yahoo home screens.
Today, the product is touted as Colgate’s greatest success of the last ten years.