PROJECT DETAILS

CLIENT: DIRECTV
TITLE: "Blackout"
AGENCY: iCrossing
ROLE: Co-Creative Lead, Directed Production
COPYWRITER: Krista Kuhn

This campaign released just before the NFL season to reminded fans of the simple truth: if you don't have DIRECTV Sunday Ticket, then you can't see it all. In fact, you're blacked out.

Our premium buys spanned the home pages of Yahoo Sports, NFL.com, ESPN, CBS Sports, Fox Sports and Bleacher Report. (So, basically my search history September through Super Bowl.) I spent countless hours in the editing suite watching football highlights. Being a die-hard football fan, it was awesome. J! E! T! S! JETS! JETS! JETS!


 
eli_blackout_300x250 (1).gif
nfl.com.jpg
eli_blackout_300x250 (1).gif
 
 

 

MORE PROJECTS