CLIENT:DIRECTV TITLE: "Blackout" AGENCY: iCrossing ROLE: Co-Creative Lead, Directed Production COPYWRITER: Krista Kuhn
This campaign released just before the NFL season to reminded fans of the simple truth: if you don't have DIRECTV Sunday Ticket, then you can't see it all. In fact, you're blacked out.
Our premium buys spanned the home pages of Yahoo Sports, NFL.com, ESPN, CBS Sports, Fox Sports and Bleacher Report. (So, basically my search history September through Super Bowl.) I spent countless hours in the editing suite watching football highlights. Being a die-hard football fan, it was awesome. J! E! T! S! JETS! JETS! JETS!