CLIENT:Flonase TITLE: "Be Greater Than Your Allergies" AGENCY: Wunderman ROLE: Concept, Design, Directed Production COPYWRITER: Amin Aliabadi
Flonase expanded it's family of products with the launch of Flonase Sensimist. For the digital launch, we drove home the product's key benefit—"Gentle Mist. Powerful Relief.", while laddering up to the Flonase portfolio tagline, "Be Greater Than Your Allergies."
The Greater American Roadtrip activation followed our influencer family, The Eh-Bee's, on a cross-country tour of America’s most allergy ridden cities to prove that you can be greater than your spring allergies with Flonase Sensimist. This activation included an interactive game that led to a sweepstakes, rich video units, pre-roll online videos, and a content hub with videos and articles on the Flonase website.
Building on our core messaging, we continued our partnership with The Weather Channel by branding their allergy tracker on both our site and our rich ad units. We also created animated ads on The Weather Channel's desktop site and mobile app for the Greatest Season Ever activation.
Another interactive game was also created at the start of baseball season to promote Flonase products when Spring allergies are at their worst.