CLIENT:New Era TITLE: "New Era By You" AGENCY: Pereira & O'Dell ROLE: Concept, UI Design, Pitch
New Era makes the official caps of Major League Baseball and the National Football League. And while the caps have huge street cred, it's their unique color combinations that are truly sought after by loyalists.
To build on this insight, New Era By You was a concept sold to the brand that allows users to completely customize their own caps from the cap style, type of fabric, panel colors, threads, and logos. I created two design executions of the User Interaction for the pitch.
"Here's to the first" put the product front and center on a lacquer shelf for a clean and modern look. The caps full rotating, 360° functionality, allow users to swipe to view all angles of their creation. Users could also tilt their iPad for a deconstructed view of the cap and tilt back to have it magically reassemble.
"Claim Yours" allowed users to rep their hood by customizing not only their cap, but the entire experience down to the hero wallpaper image. From there, users would be able to upload their claimed territories on social for all to see.