CLIENT:Reebok Basketball TITLE: Bring the Street AGENCY: Pereira & O'Dell ROLE: Concept, Design, Pitched Creative ART DIRECTOR: Josh Yeston COPYWRITER: Jake Dubs
Reebok Basketball had an uphill battle to climb. While popular in the early 90's with "The Pump" and endorsed players like Shaq and Shawn Kemp, Reebok Basketball lost it's appeal with modern youth. So while Nike owned Lebron and the hardwood, we owned the street. And we brought it back, literally. This work was powerful enough to also bring the business to the agency.