PROJECT DETAILS

CLIENT: Reebok Basketball
TITLE: Bring the Street
AGENCY: Pereira & O'Dell
ROLE: Concept, Design, Pitched Creative
ART DIRECTOR: Josh Yeston
COPYWRITER: Jake Dubs

Reebok Basketball had an uphill battle to climb. While popular in the early 90's with "The Pump" and endorsed players like Shaq and Shawn Kemp, Reebok Basketball lost it's appeal with modern youth. So while Nike owned Lebron and the hardwood, we owned the street. And we brought it back, literally. This work was powerful enough to also bring the business to the agency. 

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