CLIENT:Reebok Classics TITLE: "Live With Fire" AGENCY: Pereira & O'Dell ROLE: Concept, Design, Pitched Creative ART DIRECTOR: Josh Yeston COPYWRITER: Jake Dubs
Reebok Classics had celebrity endorsements in the rap community, but didn't have a voice yet. With just their tagline, "Live With Fire" and a handful of stock shots, we had to come up with the look, style and messaging of their print, in-store, OOH, and digital campaign. Playing off the notion that rap cuts up beats and tracks, we instilled this hand edged cutting into the designs. The results were good enough to win the business pitch.