PROJECT DETAILS

CLIENT: Reebok Classics
TITLE: "Live With Fire"
AGENCY: Pereira & O'Dell
ROLE: Concept, Design, Pitched Creative
ART DIRECTOR: Josh Yeston
COPYWRITER: Jake Dubs

Reebok Classics had celebrity endorsements in the rap community, but didn't have a voice yet. With just their tagline, "Live With Fire" and a handful of stock shots, we had to come up with the look, style and messaging of their print, in-store, OOH, and digital campaign. Playing off the notion that rap cuts up beats and tracks, we instilled this hand edged cutting into the designs. The results were good enough to win the business pitch. 

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