PROJECT DETAILS

CLIENT: Triaminic
TITLE: "Helping Kids be Kids"
AGENCY: Blast Radius
ROLE: Concept and Design
COPYWRITER: Mike Lightman
ILLUSTRATOR: Sean Cooke

Triaminic wanted to be top of mind with Moms all year–not just during cold season. To build that relationship, we launched their Facebook community with an always-on strategy featuring content pillars that highlighted the honest realities of parenthood. Life with kids isn't always easy or perfect, but it can be fun. 

Our content was well received by moms, who would routinely tag their friends in the comments. The community grew to over a quarter million parents in three short months. And the work was shortlisted for the Facebook Studio Awards. 


"THE CULPRIT"

We focused on the core of the problem to help parents fight illness. Each post featured a germ-passing culprit who might get their kids sick.

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"DR. T"

He’s a world-renowned doctor-puppet known for his incredible understanding of all things cold & flu.

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“The Mommy Workout”

Parents know all too well—chasing, lifting, twisting, pulling—it’s quite strenuous keeping up with a healthy child. 

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"Everyday Triaminic"

Integrating our products with seasonally relevant content.

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