PROJECT DETAILS

CLIENT: DIRECTV
TITLE: "Make Every Game a Home Game"
AGENCY: thelab
ROLE: Design Lead
ART DIRECTOR: Grant Piper

To communicate that you can see every game every sunday with DIRECTV's Sunday Ticket package, this monster insert folded out to a 36-page poster, containing a ticket to every game of the season. I designed and sourced player imagery for each of the 256 tickets.

It's the biggest insert in Sports Illustrated's history. 


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